keybrain

A data-driven B2B startup, offering a digital platform that connects employees with psychologists and mental coaches to enhance well-being and productivity.

Slide 1

Digital Platform

A B2B platform developed to increase emplyees well-being

International

Invited to partecipate in the biggest startup fairs in the world

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Omni-channel Presence

Community engagement around social networks

Overview

KeyBrain is a digital mental wellness platform designed for companies that pursue healthier and more productive workplaces. It connects employees with psychologists and mental coaches through a secure, user-friendly platform that provides insights on organizational well-being. The goal was to combine business impact (performance, retention, employer branding) with measurable and tangible well-being improvements. The project bridges psychology, data analytics, and technology to make mental health a strategic asset for organizations.

Role: Co-Founder
Year: 2022 – 2023

The challenge

Corporate mental health solutions are often fragmented: employees struggle to find trusted professionals, and companies lack visibility into well-being trends. Existing offerings are either too clinical, too generic, or B2C oriented, failing to integrate with business goals.
Our challenge was to design a privacy-safe, scalable system that balances employee confidentiality with company-wide insights. Through interviews with HR managers and internal surveys, we discovered that companies see mental wellness as both an ethical duty and a business opportunity: happier employees lead to better retention, innovation, and performance.

Steps

1

Research & Validation

Conducted interviews with HR leaders and mental health professionals to identify the key barriers to workplace wellness programs.

2

User Journey Mapping

Designed two parallel user paths: one for employees (personalized experience, anonymity) and one for companies (aggregated insights).

3

MVP Development

Defined the product pillars: screening, support, coaching, and analytics.

4

Business Model Design

Developed a B2B subscription-based model with tiered pricing per employee and additional analytics modules.

5

Launch & Testing

Piloted with selected SMEs in Italy to refine engagement and evaluate user trust

results

KeyBrain helped organizations measure and improve mental well-being while respecting full anonymity.
Pilot results showed a 35% increase in reported employee satisfaction and a 20% reduction in perceived stress levels after three months.
From a business standpoint, HR managers reported enhanced employee engagement and talent retention, validating the platform’s dual impact on people and performance.

core features

  • Anonymous Well-Being Screening: Employees complete validated questionnaires, producing anonymized insights on stress, engagement, and well-being.

  • Smart Matching System: AI-driven algorithm connects employees with psychologists and coaches based on preferences and specific needs.

  • Live Reporting Dashboard: Real-time analytics visualize organizational health, highlighting engagement trends and improvement areas.

  • Stakeholder & Investor Management: Built transparent relationships with investors and partners, ensuring aligned strategy and steady growth.

  • Award-Winning Innovation: Winner of the FutureShots 2023 competition (in collaboration with Audi) for impact in mental health and technology.